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If you don’t slip victim to these all 5 book marketing fiascoes, you’ll be prior to the pack… way ahead. For that reason, here are five methods to avoid when marketing your current books online:


1. Inadequate Keyword Research


This will be the #1 big kahuna and where 99% of authors easily stuff it up. The vast majority of authors I work with had little to no being successful marketing themselves and their own books online because they’re not thinking exactly how Internet marketers think — they have no systematic plan intended for finding, targeting and ultimately dominating a list of keywords and phrases based on their book or proficiency.


In order to have success online Walter Payton Womens Jersey , you need to understand the concept of long-tail key terms; to understand how to assess your competition; and how you can know, with almost certainty, how much traffic a selected keyword gets.


Thankfully you will discover tools out there that do all three. You can find individuals at the links afre the wedding of this article. Make sure you check them out.


2. Slim Content


Surprisingly, even prolific authors with many books in their credit — gifted writers this type of write volumes on their area of expertise — somehow think they can skate by online with a few pages (or even paragraphs! ) of content.


Not true.


Here’s the deal: Google and also other search engines ABSOLUTELY LOVE content-rich sites. This is why behemoths like Wikipedia get a great deal of traffic. They have a lot of pages in Google’s directory. How many pages from a site does Google know or are concerned about? My guess is it’s quite possibly between two and your five.


You’ll never rank well for anything in addition to your name with that sorts of site. Bottom line: don’t think it is easy to shortchange people online. If you need to your site found Authentic Riley Ridley Jersey , and you also want potential readers to cherish your book, demonstrate why utilised together by providing great totally free content upfront. But if you don’t have way to reach individuals who bought your primary book, you’re going to have to look through the entire “customer-acquisition” process whenever for every new publication.


Wouldn’t it be simpler to write a couple emails and send these to your fans? Or to merely put a post up on the blog with a new book announcement? This is a way authors build empires.


5. Selling Your Book


What? That’s an oversight? But isn’t that the idea? Yes and no. I’d argue that by specializing in selling your book to the exclusion of everything different (see point #4 above), too many authors actually miss out on the long-term benefits with generating a loyal following online — know about following that buys hundreds of thousands of books.


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